Services

Sales, Marketing & Electronic Distribution
Effective management of sales, and expertise in electronic channel distribution are key revenue generators. They are important
measurement tools of a property’s success within the market place. Sea, Sand & Sun Hospitality has established long-lasting
relationships with a broad array of buying audiences, and the necessary negotiation skills to successfully contract new
profitable business.

“The overall success of any business is not determined by the producer, but rather by the customer” (Peter F. Drucker).

This in mind, we position each hotel in its own market, define its competitive advantage and develop a unique, property-tailored
marketing plan geared towards the realization of a hotel’s full market potential.   Our approach rests on the four fundamental
pillars of analysis, planning, implementation and control.

Merchandizing & Public Relations
One-to-one direct marketing, guestroom product merchandizing as well as the establishment of synergetic alliances with
partner companies are essential parts of our marketing approach.

Public Relations are one of the most effective and economical promotion tools.   Therefore, we put strong emphasis on creating
and maintaining valuable relations with a property’s various publics, as well as continued favorable publicity.

Revenue & Yield Management
We define Revenue & Yield Management as the analytical knowledge and competitive skill, which generates superior returns.
Each guest room is viewed as valuable inventory and sold with industry-specific know-how, through multiple channels, to
multiple audiences, at multiple rates, based on a demand and supply situation.

Asset Management
Our core philosophy is that hospitality real estate investments must yield substantial returns above market average.   We have
detailed knowledge in the area of hotel asset management in order to assist owners, developers, lenders, municipal bodies
and related parties to understand the financial markets and economic conditions that impact the hospitality industry.

We recognize that owners’ interests and operational expertise are inter-dependant.   Our hybrid competencies enable us to
make strategic, as well as practical suggestions for alternative frameworks which create value, thus becoming “the arm”
effecting change.   In our asset management approach we strive to constantly monitor financial and operational results, while
maintaining levels of service which are most appropriate for the property type and market. We do not attempt to apply
standardized methodologies; instead, we approach each project with creative thinking, common sense and property-specific
analysis to develop plans and programs to improve performance.

We strive to maximize cash flow and return on investment for any investor and for any type and size of property. We do this by
continuously benchmarking ourselves against the competitive set.

Financial Reporting
Our finance team is an inherent part of any decision making process.   Rolling business plans integrate the market
assessment by hotel operations and sales & marketing. The results seamlessly feed into the annual budgets, which establish
the cornerstone for financial growth.

Financial performance is closely monitored and reflected in strict accounting methods to ensure accurate reporting and to
establish trust.   Regular financial reporting, using web-based, centralized accounting and accounts payable with ADP payroll
systems, focuses on cash generation. The realization of cost-efficiencies, optimization of procurement services and the
permanent strive for improved financial performance; maximize the return to all stakeholders. This centralization of business
functions is key to a management style committed to the generation of a superior return.

Renovation & Design Development
A clear definition of a property’s position and potential within its competitive set is the primary prerequisite for a cost-effective
and successful refurbishment plan. We establish complete consensus between owner and management regarding
comparative positioning, prior to engaging in any capital improvement program. Our 2 – 5 year redevelopment programs are
perfectly structured and incorporated in annual, as well as long-term business planning in order to ensure optimal use of
financial resources.

Human Resources
Our focus is on “FIT.” We define jobs, assess the level of fit between people and their jobs, and match employee talent with the
requirements of a particular position.   In working directly with the management team, we establish an organizational culture, as
well as HR systems and processes, which enable engaged employees to create more loyal customers, resulting in an
increase in the value of a property.

Hotel Operations
Our customer-focused operations style and passion for perfection is geared towards bringing out a property’s potential to the
fullest.   We create customer-relevant environments with a personalized and highly professional level of service.

Restaurant Management
Our restaurant concepts are essential to establishing the vitality of the hotel enterprise within the local community. They
operate as freestanding concepts, unique in character and true to the nature of their surroundings. They are supported by hotel
patrons and yet, at the same time, a sought-after dining experience by the local community.

Information Technology
We take a holistic approach to the setup of an Information Technology strategy and architecture. Our solutions facilitate the
delivery of services and reflect the internal, as well as external, needs of a property. They are designed to improve productivity,
effectiveness and efficiency, as well as enhance the guest experience. We provide IT solutions which are cost-conscious,
optimal in size, flexible and able to grow with a business, and achieve this by continuous analysis of market and customer
feedback.   We are highly committed to IT security and are capable of providing IT audit services as well.